Borderless CEO Kevin to CryptoSlate: Stablecoin Adoption Isn’t Just About Launch Hype

The recent $2.1 billion launch of USD1, a politically branded stablecoin issued by World Liberty Financial, has triggered a seismic shift on Binance’s BNB Chain—pushing its stablecoin market capitalization up 30% in a single week, according to data from DeFiLlama. As USD1 enters the top ten stablecoins by market cap, surpassing competitors like PayPal’s PYUSD and FDUSD, industry voices are weighing in on the broader implications of this momentum.

Among those offering a grounded perspective is Kevin Lehtiniitty, CEO of Borderless.xyz, a stablecoin payments and infrastructure company. Speaking to CryptoSlate, Lehtiniitty emphasized that while the launch of a new stablecoin can create temporary excitement and media buzz, sustainable adoption requires much more. “Launching a stablecoin is simple,” he noted. “Cultivating meaningful adoption remains complex and uncertain.”

USD1’s debut on BNB Chain has been positioned as institutional-grade, backed by U.S. Treasury bills and secured by BitGo, adding a regulatory sheen to its rollout. Yet concerns persist about its long-term viability. Liquidity remains thin, major exchanges have yet to list the asset, and details regarding audits and reserve attestations are not yet public. Despite the high-profile backing—including a $2 billion investment from MGX using USD1—many industry leaders, including Lehtiniitty, are urging caution.

For Borderless.xyz, which continues to expand its Global Transfer Protocol network supporting stablecoin and fiat liquidity in over 50 countries, the rise of new entrants like USD1 underscores the importance of infrastructure and trust—not just splashy debuts. As political and institutional players enter the space, Lehtiniitty’s comments serve as a reminder that adoption depends on reliability, transparency, and user confidence, not just the size of a token launch.